Creative Emporium has revolutionised the ordering and management of branded merchandise with the development of a bespoke “e-shop” for leading leisure brand, Precor.
The e-shop, precoreshop.com, launched on Monday 21st January, is powered by using flagship “CO3″ technology – a unique online ordering and e-commerce system designed and developed completely in-house by the Leeds-based branding and merchandise specialists.
Hannah Potts, Creative Emporium’s Marketing Manager and CO3 project lead commented, “Precor is a long-standing client, and has been using CO3 since 2008. Updating their e-shop to improve their online presence was the natural next step, to enable them to widen their revenue streams and increase brand awareness through their branded merchandise.
The re-design includes new e-commerce functionality, such as the ability for the company to add credit to users’ accounts – its users being gym owners around the country. Designed with these users in mind, it enables new and existing Precor customers to order Precor branded merchandise, clothing and Precor branded marketing collateral, for use at their fitness facilities.”
Other new features include a private login, only available for customers and registered users of the site, to provide added security. The system also enables customers to utilise vouchers on the site, which are equivalent to credit to spend on the shop. In addition, there is a comprehensive internal order approval process for employees ordering items online – meaning that management has complete control over stock and budgets.
Precor is one of the world’s leading gym equipment manufacturers, supplying premium commercial and home fitness equipment, and their new e-shop is available across Europe, the Middle East and Africa.
Nick Jeneway, from Precor’s UK marketing team commented, “We’re delighted with the newly designed e-shop. Creative Emporium has been a reliable partner throughout this project, suggesting new ideas to improve the site and managing the project efficiently. We are very pleased with the final result and are confident that our customers will feel the same.”
For more information on CO3 please call 08707 500057.