Creative Emporium has revolutionised the ordering and management of branded merchandise and marketing collateral with the development of a bespoke e-store for Manchester Business School, part of the University of Manchester.
The e-store, MBS-estore.com, launched in January, is powered by using flagship “CO3″ technology – a unique online ordering and e-commerce system designed and developed completely in-house by the Leeds-based branding and merchandise specialists.
Hannah Potts, Creative Emporium’s Marketing Manager and CO3 project lead commented, “As we’ve been the sole preferred supplier for all of the Business School’s promotional merchandise and clothing for their on-site shop and staff requirements, creating an online presence for these products was the natural next step, to enable them to widen their revenue stream and attract more interest from their students in the product range.
Designed with end users in mind, it enables new and existing students to order Business School branded merchandise and clothing – a great way for students and alumni to get a lasting memory of their time at the University.”
The next phase of development will include offering a graduation section with a custom personalisation service, to enable students to order bespoke, personalised items and clothing, with their name and graduation year, course title, or a combination of these options.
“Personalisation of products is an exciting feature which we will launch ahead of our Summer graduation events in July,” commented Kirsty Hawksworth, IT Manager at Manchester Business School. “It will provide a variety of options for students to choose from, to pre-order their items in advance and simply collect the finished item on the day of graduation.”
Kathryn Howard, the Internal Communications Officer at Manchester Business School, commented, “We’re delighted with the new e-store. Creative Emporium has been a reliable partner throughout this project, suggesting new ideas to improve the site and managing the project to ensure it was on time and on budget. We are very pleased with the final result!”
For more information on CO3 please call 08707 500057.