This month, our spotlight is on Business Development Director Gavin Faulkner, who is talking client service, one trick ponies, and Icelandic volcanoes…
Us: “Hi Gavin! So, for our blog readers, can you tell us a bit about your role as Business Development Director?”
GAV: “Business development is about identifying potential new clients, developing relationships with them, and integrating them into the business. This involves getting past prospective clients’ ‘front of house team’ to allow me to speak to the right people!”
Us: “We hear you’ve been involved in this industry a while?”
GAV: “Yes, I’ve been working in the promotions industry for 18 years, 8 of which have been with Creative Emporium. In my first ever job, no more than 5 minutes after sitting down at my new desk, my boss slammed a yellow pages in front of me and said: “Get calling Ford dealerships, I need a red Ford puma here by Friday for a Budweiser promotion”, I thought, “OK this sounds like a cool job!”, and I’ve stayed in this industry ever since, as I love the variety and scope of the projects we get to work on with amazing brands.”
Us: “What three words would you use to sum-up a typical day in the CE office?”
GAV: “Unpredictable, Quick, Diverse”
Us: “And what one word would you use to describe why you love your job?”
Us: “Can you tell us what has been your biggest business challenge to date and how you overcame it?”
GAV: “Eyjafjallajökull. I’ll explain: After working on a solution for an EMEA client for several months, we were finally ready to launch in Germany on a specific date. But then the Iceland volcano eruption happened (Eyjafjallajökull) stopping all flights that day. My MD and I got in the car and drove from Leeds down to Felixstowe, over to France, through Belgium, onto Holland, finally arriving in Germany that evening. We walked into the hotel to meet the client as if nothing had happened – like something from Top Gear!”
Us: “What has been your favourite promotional campaign or project for a client and why?”
GAV: “There has been so many; either due to the brand or the nature of the promotion! It has to be the “Eat 5 a day campaign” for the Government. This was a fantastic project allowing us to demonstrate our capabilities from a brand, in-house production and flexibility prospective. Most companies would outsource this scale of order to offshore facilities; however, the requirement was for the production to be phased in, kitted and dispatched in short lead times…which we did brilliantly! The order was repeated every year for 3 years. Signing off this job due to the complexity of the designs was nail-biting and called on the expertise of our production team to maintain consistent print quality throughout.”
Us: “Tell us your fave 3 promo products and why?”:
• Cotton shopper – One trick pony (private joke)
• Fully bespoke branded trolley case – Sex on wheels
• Umbrellas – No other alternative!
Us: “In your own words, what do you think makes CE different/unique?”
GAV: “This industry is awash with promotional companies, each promising to be the cheapest, the quickest and best service. Creative Emporium take these as a given, and we are so much more. Although we supply tangible, promotional branded merchandise and clothing, our ethos is to help our customers engage with their target audience through effective solutions based on a consultative approach.
The dedication and passion of every single person in our team contributes to our growing success. You can put all the technology and systems you need to into a business – it’s what you have to do to be able to service world leading brands – but there will never be a substitute for face-to-face interaction with a client. Relationships are my passion.”
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