Monthly Archives: October 2017

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A day in the life of our tech loving outdoorsman, Dave Lister

 

 

Hi, I’m Dave and I’ve been with Creative Emporium for nigh on a decade now. I joined as the business’ first Production Coordinator, then swiftly became our second Account Manager. Quite a few years ago now, I made a move to become our first Systems Administrator.

 

In my role I manage our internal software, aspects of our IT hardware and also the functionality of our client-facing websites, ensuring that everything works smoothly for our customers and that they integrate with our internal processes, allowing us to provide effortless service.

 

The biggest challenge in my role is also the thing that makes it the most interesting and exciting; the sheer variety of different clients and suppliers we work with and the diversity of products we offer our clients. Keeping every day fresh, but also making it necessary to find hugely flexible tech and systems solutions.

 

Being involved in systems, websites, and IT here at Creative it’s probably not too much of a surprise that I’m interested in technology, how it affects our lives and how we utilise it. I love science fiction, especially the ways in which it often predicts technology and ideas way before they actually materialise. I also love music and I find it fascinating to find out about innovators who have used music technology in ways that were not intended by the inventors, sometimes creating whole music genres in the process (the Roland TB303 and Acid House, or turntables and Hip Hop are my favourite examples).

 

Although I’d not count myself as an innovator I do like to dabble with various music; I used to play guitar a lot but these days I prefer pressing buttons on various enigmatic machines that I only roughly know how to operate. These days though I’m likely to have a small mammal strapped to my chest whilst making noise so volumes are a little quieter than they used to be.

 

When not in the office I love to get out into the outdoors: camping, wild swimming, running, cycling, hill walking… I’m not too picky; if I can see some trees and a hill I’ll probably be happy. I also enjoy a good challenge and have previously done a marathon, cycled the coast to coast and Liverpool to Leeds canal rides, and done the Yorkshire 3 Peaks & National 3 Peaks walks. I hope to tick off all of the fells in the Lake District before my legs stop working!

 

As many at Creative will know I love my coffee; learning different techniques for making it and even sometimes try a bit of latte art, though my skills are still a bit on the hazy side! I also enjoy cooking, especially making pizza from scratch. My current favourite is a white pizza with brie, black grapes and caramelised onions (shamelessly stolen from Dough Boys’ Queen Brie pizza at the Belgrave in Leeds).

For our next ‘day in the life..’ blog, I nominate our awesome Account Manager, Ash!

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The Top 10 Marketers of All Time

One of the best ways to learn about creating successful marketing campaigns and engaging company messages is by studying those who have come before us and carved the way with their marketing prowess. Many of these men and women developed this sector of business long before they even knew it was a ‘thing’. So, who are the top 10?

 

 

lead_pho1. Henry Ford

Founder of the Ford Motor Company, he played a key role in developing the automobile industry. He sold a lifestyle, rather than a product, but people quickly brought into it and were driving round in his cars. He converted automobiles from expensive to practical, teaching marketers to focus more on ‘why’ someone would want something, rather than ‘what’ it is. For his customers, the ‘why’ was freedom.

 

 

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2. Ray Kroc

His name may not be household, but he was responsible for turning McDonald’s into being the fast food chain it is today. He led the way with creating a uniformed, consistent service across all the chains, ensuring the quality was standardised throughout. He always put his customers at the heart of his campaigns.

 

 

lead_pho3. Walt Disney

How can he not be on this list? His media enterprise and theme parks are a second to none experience that end up on many people’s bucket lists and dream vacation plans. His magical experiences take the customer on a journey, away from their everyday reality, while still leveraging authenticity and quality. His experiences speak for themselves, meaning word of mouth played a crucial role in his strategy.

 

 

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4. Steve Jobs

A pioneer of marketing in modern times, his innovative designs, high-quality products and simple marketing messages have led to thousands queuing overnight to buy into his brand. His products sell themselves.

 

 

lead_pho5. Simon Clift

The former CEO of Unilever had wise words when he noted that “a brand is the contract between a company and consumers.” It’s all about ensuring you’re holding up on your side of the deal when marketing to customers and selling your product.

 

 

 

lead_pho6. Dale Carnegie

American writer and lecturer, his philosophy was to make relationships with people through being interested in them, rather than getting them to be interested in you. You can make more in two months by adopting this approach than you can in two years through the latter.

 

 

 

lead_pho7. The Kardashian family

Love them or hate them, they have marketed themselves from a little-known American family into a globally famous, multi-millionaire tribe headlined across all of the biggest magazines and newspapers, with their everyday lives played out on television. People follow their every move. They have used modern technology to their advantage, telling their story through Instagram and creating their own emojis.

 

 

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8. Mary Frances Gerety

Another lesser known name, Mary was a copywriter. She was charged with the task of kickstarting the sale of diamonds after the Great Depression. During one night, she came up with the timeless slogan of “A diamond is forever”. It has been used in various advertisements by the largest jewellers throughout the years, and has turned diamond rings into the go-to item for engagements. Advertising Age named it the ‘Slogan of the 20th Century’ in 1999.

 

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9. Milton Hershey

Founder of chocolate brand Hershey’s, Milton had a very simple yet effective philosophy: “Give them quality”. With this, his products would sell themselves. And indeed, it has worked.

 

 

 

lead_pho10. Beyoncé

Another modern marketeer of millennial proportions, everything Beyoncé does is an instant success, from teaser videos to a visual album or an Instagram account followed by millions to concert tours packed with promotional merchandise, or launching music on Tidal to prime time performances, such as at the 2016 Super Bowl. Known globally by her first name, she constantly adapts and develops her image, with her core philosophy of female empowerment at the heart of it all. When there were calls to boycott her following her 2017 Super Bowl performance, Beyoncé even turned this on its head by selling ‘Boycott Beyoncé’ t-shirts while on tour!