Monthly Archives: January 2018

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A day in the life of our sock fighting party animal, Charlotte Rhodes

Hi, I‘m Charlotte or Rhodes/Rhodesy to everyone here at CE! Most recently famous for dislocating my thumb taking my sock off (…no really).

I studied Law at The University of Hull and worked for a bit in the legal industry before starting here as an Account Executive almost 12 months ago. I have loved every minute of it – time flies when you’re having fun!

Day-to-day you will find me liasing with clients about their new and existing orders, brainstorming ideas with my team and giving the best customer service I can.

I would say one of the most challenging things about my job is juggling all of the different aspects of the role at once; organisation is key! It definitely pays off however seeing our clients happy after putting in all the hard work and effort.

 

One of the things I love most about my job is how diverse it can be, one minute I could be fulfilling a brief for an overseas conference for a big corporate company and the next a wedding fair for one of our retail clients.

There really is no telling what a day may bring. It’s also great getting to work with such a fun and helpful group of people; it definitely makes the busiest days that bit easier with such great support from all the different teams in the office.

In my spare time you’ll probably find me on a night out with friends, at a gig or down at Headingley watching the rugby (league of course – go Rhinos!).

For the next Day in the Life I am going to nominate one of my favourite production girls, Megan Hanson!

globe

Global Marketing: up to the challenge?

We’ve written blogs before about marketing your business when it is smaller, but what about marketing a global corporation? It’s a huge task and the way in which global strategies need to be executed couldn’t differ more to managing those of an SME or large national company.

What does it take to super-size your campaigns?

The Challenge

globeDespite having exponentially bigger budgets and larger teams, it isn’t a challenge-free feat. Research conducted by Forbes in 2009 with more than 20,000 marketers supporting over 200 top brands found that the biggest challenge is being able to find the right balance between local vs. global. Not many global brands leverage their scale effectively, despite them gaining importance. Many are also slow to roll out successful marketing initiatives across the whole company.

The question may come down to how do you use the budget you have? if you’re a conglomerate, how do you ensure that you don’t overreach and burn through the finances you have without making any kind of impact on your target market? Big data, monitoring of ROI and analytical reviews play an important role in keeping this in check.

But data and monitoring arn’t the only considerations that need to be made when operating on a global scale…

The Objectives

chess-424556_640So what needs to be done in order for global marketing to be a success? Ultimately, it’s all about mindset. In order for one to achieve big, one must think big. The teams charged with conducting the marketing at both local and global levels need to think with a global mindset, regardless of the scale of the operations. This includes thinking about what competitors are doing across other continents, how communications will be understood by different competitors, and what structure will transcend global boundaries.

It is all about creating a connection with the various aspects of any campaign, ensuring there is a common understanding of the different market realities and destinations. There must be a sense of interdependency, in which the local teams all have the belief and understanding that what they are doing will have an impact on a global scale. It is the small pieces of every puzzle that work together to make the bigger successes. They should be looking for similarities between the work they’re doing and local marketers, rather than differences, ensuring they are always driving the global goal.

The Motivation

dreamenciyrageWhether the teams are made up of 10, 50 or 100 employees, global corporations succeed when they inspire all of those working within it. This inspiration will transcend into motivation, which will help in attracting customers. All staff need to understand the core message that the company wants to convey, and how they hope to be understood. Before opening new rides, Disney always gets their employees to have the first go. This is a great way of getting them involved and inspiring them to share the fun of their experience with the people they meet. Global brands ignite passion internally and nurture this.

In global corporations, there is also a vigilant focus on what is being done with pre-agreed goals and priorities. This is then coordinated across the whole company through a series of initiatives, in which everyone is working towards a common vision, mission and strategy. This avoids time being wasted on less essential work. They are also organised in outlining what everyone’s roles and responsibilities are, so everyone is focussed on the task in hand. When all of this comes together, global marketing becomes a success.