8 of the best FREE digital marketing tools and resources
Let’s face it: marketing budgets are tight, but you still want to produce stunning digital marketing content, streamline how you manage your campaigns and generally make life easier for yourself. That’s why, for every ‘hands on’ marketer and business owner out there, we’ve put together a round-up of useful websites, tools, software and resources that are free, to help you undertake your digital marketing effectively.
Social media management, scheduling and distribution is made easy with Hootsuite, which allows you to add up to 3 different social media accounts in the free version. You can manage them all in one central dashboard, post updates, schedule updates and ‘listen’ to what people are saying about your brand on social media. It also offers a paid upgrade to track campaigns and provide full analytical reports – but the free tool is arguably one of the best resources out there in our opinion!
A big personal fav, Canva is the amateur designer’s dream! It’s aimed at beginners and professional ‘designers’ alike, and brings much-needed simplicity to creating stunning visual content for presentations, ebooks, emails, flyers, brochures, posters, blogs, social media and more! You can even create a logo with the software, with its choice of over 140 free fonts and different templates/sizes, plus over 1 million stock photos, illustrations and graphics. It has a simple ‘drag and drop’ design tool, meaning it’s super easy if you have zero design experience, and you can edit, enhance and design professional images at the click of a button.
With pagemodo you can create and schedule social media posts, create visual graphics for blog imagery, design a custom facebook tab, design twitter headers, create contests and more! It’s super easy to join, just sign up with your facebook account and hey presto you’re in and can start designing in a few clicks. With its extensive library of templates and stock photos, the options are vast and you’re able to create beautifully presented graphics within minutes.
With Piktochart, there is no need to hire a professional designer to create an infographic – you become the designer with this awesome free tool! It’s an easy to use infographic creator that boasts over 500 hundred different design templates – from infographics to banners, reports and presentations; where you can simply drag and drop your content, edit and enhance the graphics, input imagery and boom – your graphic is created and ready to share across your site and social media platforms!
Motion graphics videos or animated explainer videos are so hot right now – especially since online users love video content, which is great for SEO. But, it can be incredibly expensive when produced by an external agency or designer. Powtoon has made it easy for novice designers to put together professional presentations and videos, with a selection of colourful and professional templates to choose from. It can take a while to get the hang of editing your video, but you’ll be super impressed with the finished article!
All hail Buzzsumo! The content marketer’s dream, this fantastic tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics. So it helps you create, optimise and promote your content – more effectively. You can use it to research topics relevant to your brand, research competitors’ content and generate your own content ideas by understanding what sort of content is popular – and will thus drive traffic back to your site!
Use Buzzsumo to:
• Learn what is working well in your industry
• Learn what your competitors are doing well
• Learn what social networks are best for you to target
Mailchimp is undoubtedly one of, if not the most popular free email marketing tool on the market today. It’s free if you have 2000 or less subscribers, any more than this and you’ll need to join a paid plan which is still relatively reasonable price-wise. What’s so great is that it’s extremely user friendly, has lots of templates, a simple drag and drop editor and really easy to understand reports. It also integrates with twitter, facebook and google analytics.
Stock photography is pricey stuff. In this digital age, we need regular imagery for our online content – blogs, websites, and social media and so on. Splashing out on pricey stock imagery is probably out of the question for most businesses – especially those with a small or none existent marketing budget! ‘Unsplash’ is a website that boasts one of the best collections of free high-resolution photos and stock images. They release 10 new photos every 10 days under the creative commons public domain license so you can use them for work or personal use.
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