Posted by: hannah on 01/02/12 at 17:09
Deacons are a Life Fitness distributor based in Kenya who supply Life Fitness equipment and merchandise to Kenya, Uganda, Tanzania, Southern Sudan and Rwanda. Their showroom is located in the Sarit Centre Mall in Nairobi Kenya.
In order to promote the showroom and business in general, Deacons purchased some dual branded merchandise and clothing from the Life Fitness e-shop (www.lifefitness-shop.com). The items are going to be used for a number of different purposes:
Publicity- Enhance brand awareness within the markets Deacons operate in by giving away dual branded items to prospective and current customers in the home and commercial gym arena. Deacons partnered with a local TV station in Dec 2011 when they run a series called “Slimpossible”, a weight loss contest that aired every Thursday with contestants competing to win prizes for the most weight lost. The finalists received the dual branded items in a live television event that generated huge publicity for the company.
Sales promotion and advertisement- Deacons plan to incorporate the dual branded products as giveaways during sales promotion in our showroom and in other remote/mobile promotional events within the market e.g. golf tournaments and sports events.
Direct and personal selling- Deacons also plan on giving away dual branded items when their sales people make contact with potential customers in order to increase brand awareness and recall.
Items ordered from the e-shop included t-shirts, towels, bags, caps, pens and mugs. All items were dual branded Deacons and Life Fitness. They have proved popular with customers who are particularly impressed with the quality of the items and their durability.
Jeddidah Thotho, Group Director at Deacons said “The items were received from the Life Fitness e-shop were produced to a very high standard with customers proud to use or wear them. The dual branded aspect assists customers in understanding the relationship between the distributor and the Life Fitness brand. It gives us a real competitive edge as we are able to differentiate ourselves in an extremely crowded marketplace.”
For more information on dual branding contact one of our Account Managers today on 08707 500057
Posted by: hannah on 19/12/11 at 13:01
This year we have decided not to send out any Christmas cards or presents and instead make a charitable donation on behalf of our customers to two charities close to our hearts.
The first of these is:
Walk the Walk
Walk the Walk is a charity dedicated to raising money for the treatment and cure of breast cancer. The charity does this by raising money through walking events, the most famous of these being the “Moon Walks”, full marathons that begin at night and finish at dawn! Walk the Walk is a grant giving charity so all money raised is given to breast cancer related causes. To date the charity has raised over £75 million! For further information on Walk the Walk please visit www.walkwear.org
Why we chose them- Walk the Walk is a fantastic charity dedicated to raising money for the cure and treatment of breast cancer. The fact that they are grant giving means they are able to give money to underfunded projects throughout the UK and reach people effected by breast cancer who might not otherwise have direct access to alternative therapies and treatments.
Secondly we have donated to:
Make A Dream
Make A Dream is a Leeds based charity making “Dreams” come true for sick and terminally ill children throughout Yorkshire. “Dreams” have included meeting the Arsenal Football team, going to Disneyland and meeting Ant and Dec! To find out more about Make A Dream please visit www.makeadream.org
Why we chose them- Make A Dream enables us to support a local charity with a national reach- helping ill children throughout the UK achieve their dreams and giving them respite from their day to day life. A great charity to be involved with and one we wanted to recognise this Christmas.
May we take this opportunity to wish all our customers a Merry Christmas and a Happy New Year and we look forward to working with you in 2012 and beyond!
Posted by: hannah on 29/11/11 at 14:41
We were recently awarded a framework contract by CEPOL- the European Police College, for the supply of promotional merchandise and corporate gifts. This involves producing a number of key items for them including pens, pads, USB’s, pin badges, folders and bags. The maximum duration of the contract is four years.
CEPOL brings together senior police officers across Europe with the aim of encouraging cross border co-operation in the fight against crime and maintenance of public security and law and order. Established as an agency of the European Union (EU) in 2005, CEPOL organise between 60-100 courses, seminars and conferences per year. The activities usually take place at the senior police training institutes in the different EU member states.
The merchandise produced for CEPOL will be used at these training institutes throughout Europe.
The contract involves supplying corporate gifts- something we have a lot of experience in, contact one of our Account Managers today on 08707 500057 to discuss your corporate requirements.
Posted by: hannah on 07/11/11 at 11:05
As regular readers of our blog will know, each Creative Emporium staff member gets one day paid annual leave each year to volunteer for a charitable or community cause. This runs alongside annual holiday leave so employees can take one day a year to partake in voluntary work and/or give something back to their communities.
Over the past two years, several members of our team have used their volunteer days for a wide range of different activities from cleaning up the local community to organising galas!
Our latest volunteer, Dave Lister, assisted his local community and environmental group to undertake free home energy audits for people in his area.
The project involved visiting houses and using a thermal imaging camera to detect points where heat is being lost through gaps in areas such as insulation. Once detected, Dave and the rest of the group gave advice on how people can plug leaks and insulate their homes better.
Overall the team managed to visit a number of properties with plans to expand the project further as the winter months progress!
For those of you that don’t know, Dave is our company Environmental Officer demonstrating not only does he take his environmental responsibilities seriously in the office but in his local community as well!
Above: A thermal camera image highlighting heat loss from a property
