Fresh look for Life Fitness products
Posted by: admin on 16/04/08 at 10:45
Life Fitness, world leader in commercial and home fitness - and long-time customer of Creative Emporium - is evolving. Reflecting changing trends and attitudes in the Fitness industry and society as a whole, the company’s renewed vision is reflected in the phrase “What we Live for”. As a Life Fitness statement explains:
“This fresh approach to fitness is an evolution of the Life Fitness brand. Out are the days when working out was a focus for a few enthusiasts and in are everyday people enjoying healthy lives. It’s less about the workout and more about what leading a healthy lifestyle enables people to do.”
As well as the new tagline, the branding now incorporates a much more vibrant colour palette. These changes mean a new range of products and clothing for Creative Emporium to produce, including t-shirts, mugs, mouse mats and coasters. We think the new branding and products look great; we’re proud to be working with Life Fitness to help them realise their vision.”
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