Creative Emporium Blog

We have worked with Life Fitness UK for over 12 years providing all their Promotional Clothing and Merchandise. Our relationship began in 1998 when we first started to supply them ad-hoc merchandise. From small beginnings, our relationship with Life Fitness UK has grown to where it stands today- supplying an extensive range of clothing and merchandise to the UK office including T-shirts, water bottles and towels. This merchandise is delivered through a bespoke online ordering system.

The ongoing success of our relationship with Life Fitness UK has now led to new business in Europe, the Middle East and Africa. In March of this year we pitched for, and won the 3 year exclusive supply contract to provide Promotional Clothing and Merchandise to the Life Fitness EMEA regions. In order to win the pitch, we had to compete with Life Fitness EMEA’s current German supplier making it especially challenging for our Sales Team.

The contract includes the development of a revolutionary online ordering system bespoke built to Life Fitness’ needs. The system will allow all Life Fitness Sales Offices and Life Fitness Distributors worldwide to order merchandise quickly and simply online. Over 38 countries including Russia, Saudi Arabia and South Africa will be using the website, something we have thought about with the addition of a multi-lingual service on the site allowing customers to select from five different languages. The system is cleverly set up to read the customers IP address and automatically set the website language for them. To support the site launch, a multi-lingual brochure has also been designed which features the range of merchandise available.

 

Products have been carefully selected with the client and based on our extensive knowledge of the industry. The clothing range includes both performance and lifestyle clothing enabling customers to choose the correct item depending on their training needs. A selected range of Hammer Strength clothing and merchandise is also available. In addition to this, there is also a wide range of Life Fitness Promotional Merchandise including bags, headwear and water bottles.

Quality was of utmost importance in order to reflect the design of the website and the Life Fitness brand itself, with particular care taken to select clothing that will perform for the wearer. A number of the items available have a moisture management system and performance mesh making them ideal for training requirements.

There will be three phases to the website launch, phase one is to the sales offices, phase two is to launch the site to Life Fitness’ Distributors in the EMEA region. Finally the  site will be launched to gyms and members of the public so that they can order merchandise to wear themselves. As well as ordering online, end users will also be able to purchase goods from retail outlets.

Our Managing Director, Darren Cohen explains “After working with Life Fitness UK for over 12 years, we were delighted to be given the opportunity to extend our relationship with the Life Fitness brand by working with Life Fitness EMEA . We are really excited at the prospect of launching the website to the Life Fitness sales offices at the end of this month. It comes after 6 months of preparation and we truly believe that both the products on the site and the site itself are exceptional in both their quality and service offering”.

Harry Damen, Marketing Manager at Life Fitness EMEA said “We are very happy that we chose Creative Emporium as our new merchandise partner for the entire EMEA region. Introducing an E-merchandise store fits perfectly with the Life Fitness philosophy  of selling strategically and becoming our customer’s best partner by being creative and innovative. At Life Fitness we didn’t have the expertise and resources to roll out a central online merchandise store. Creative Emporium were the perfect partner as they had all the necessary skills and knowledge to undertake this task. The past 6 months in which we have set up the business model, fashionable product range and E-Shop have confirmed to us why we chose Creative Emporium. We really feel that they understand our needs and, even more importantly, our customer’s needs, which will definitely result in a successful long term partnership”.

To visit the Life Fitness E-shop please visit www.lifefitness-shop.com