Creative Emporium Blog

Recent research undertaken by the US based Advertising Specialty Institute has found that promotional products are more cost effective than TV, radio and print advertising. The study entitled “2010 Global Advertising Specialties Impressions Study” surveys what promotional products consumers get given, which ones they keep and for how long in the US, Canada, Australia and the UK.

Some of the key findings were:

• Identifying the advertiser- In the US, 83% of people surveyed could identify the advertiser on a promotional item, in the UK this was even higher at 94%
• Nearly two thirds of UK respondents from the UK have received and kept a pen in the last 12 months. In the US pens were used the most, an average of 18.2 times per month
• The most popular products among UK respondents are writing instruments (63%), shirts (27%) and calendars (24%)

Timothy M Andrews, President and Chief Executive Officer of ASI, says “Our 2010 study once again proves the undeniable power of promotional products. Even smaller companies can deliver the kind of high impact punch enjoyed by multi-million-dollar companies”.

Here at Creative Emporium, we are experts in promotional merchandise and have over 4000 lines available via our online catalogue. In addition to our catalogue, we can also source and produce completely bespoke items designed to make your marketing message really stand out.

Above: Creative Emporium online catalogue

Contact one of our experienced Account Managers today with your enquiry on 08457 500057. Alternatively send us an e-mail at info@creativeemporium.co.uk