Creative Emporium Blog

Recently, two of our team went out to Rotterdam to meet with one of our clients, Life Fitness EMEA to discuss the next exciting phase of the e-shop we have designed and built for them. The e-shop is used by Life Fitness salespeople, distributors, gyms and fitness centres throughout the EMEA (Europe, Middle East and Africa) region. Life Fitness branded promotional merchandise and clothing is available on the shop including the option for dual branded items- ideal for staff uniforms. For further background on this story please click here

Darren and Gav spent two days at the European head office in Rotterdam with the new Life Fitness marketing team to discuss development of the e-shop. This included showcasing new products to add to the shop including a wide range of point of sale material and a new bespoke technical clothing range.

Prior to the Rotterdam visit, Darren, Gav and Project Manager Richard visited the Life Fitness offices in the UK to showcase the clothing to the Life Fitness UK Sales Team with a fashion show (where they modeled the clothes themselves!) followed by a “speed dating” series of meetings with the UK Sales Team to explain the concept of the shop and the product range.

Above: The Life Fitness E-shop

Lots of exciting developments are continuing with this account, watch this space to see what happens next!