With Fairtrade Fortnight starting today and running until Sunday 12th March, it’s time we told you what it’s all about. Fairtrade is an intrinsic part of who we are and we want to let you know just why it’s so important to us and the products we sell.
What is Fairtrade?
Chances are you’ve heard the word ‘Fairtrade’ used before but do you know what it really means? If not, it’s time to put this word on your radar and keep an eye out for it in all aspects of your life – from what you eat to the clothes you wear.
In essence, Fairtrade is about ensuring the farmers and workers throughout the chain of production get a fair share of the benefits and are treated as equally as those at the end. It ensures they get improved terms of trade and a better deal when it comes to their quality of work and earnings.
It’s not about charity; it’s about making sure people get what they deserve. When a product carries the Fairtrade mark, it means the producers and traders throughout the supply chain have met a certain set of internationally-recognised standards.
These guidelines ensure that the imbalance of power within trading relationships, the injustices of conventional trade and unstable markets are all eliminated as problems. It helps the farmers and workers to improve their lives significantly.
What is Fairtrade Fortnight?
Organised and funded by the Fairtrade Foundation since 1997, Fairtrade Fortnight takes place once a year and aims to raise awareness towards Fairtrade products and what it means to follow Fairtrade standards. The promotional campaign first began in Scotland and aimed to get every supermarket throughout the country stocking Fairtrade products.
This then expanded to the rest of the United Kingdom in 1998 before expanding internationally to countries including Canada, New Zealand and Australia. As part of Fairtrade Fortnight, events take place online, and all over the country at exhibitions and in stores.
Fairtrade is without a doubt the most ethical way of producing items. It ensures no one is neglected along the production and manufacturing line, and helps impoverished towns and individuals build a more successful, prosperous and consistent livelihood. It’s not about charity but about ensuring workers getting what they deserve and being entitled to fair conditions.
Fairtrade promotional products can have a great impact on your brand and company, showing that ethical behaviour and corporate responsibility is at the heart of what you do. If you want to show you care, this is the way to do it.
What products do we sell that are Fairtrade?
If you haven’t already, it’s time to get to know Neutral; a pioneer of Fairtrade certified clothing. Every product which they produce is manufactured and certified according to the highest environmental, social and ethical standards in the world without compromising style and quality. Nothing feels as fashionable as Certified Responsibility; the knowledge that what you’re wearing is doing good throughout the production chain.
It doesn’t have to be tricky making clothes sustainably, thanks to Certified Responsibility helping to guide brands through the supply chain, ensuring everything from the cotton field to the final product is guaranteed to the highest of standards.
The 100% organic cotton is certified by GOTS. Wastewater and waste from the garments is treated according to the requirements demanded by the EU Ecolabel. Additionally alongside Fairtrade requirements, factory workers are able to work in conditions that meet the international labour standards set according to the SA8000. Furthermore Neutral is also compliant with Oeko-Tex certification. The production facilities in which the garments are produced is powered by renewable energy so no stone is left unturned or product left un-certified.
For a chic and eco-friendly all-in-one carrying solution, there’s also the Green & Good™ Fairtrade and Organic Cotton Shopper. Forget paying 5p for plastic carrier bags; these re-usable bags are made from unbleached natural cotton in India.
As well as being heavy duty, making them great for carrying both large and small items, they’re also biodegradable making them particularly friendly for the environment. Organic, recycled and fair trade, there’s plenty of good wrapped up into these ethically sourced bags.
It’s one thing enjoying your chocolate bar, but it’s another thing knowing it’s Fairtrade. These chocolate bars are luxurious and high quality, but also completely ethically sourced ensuring that the cocoa-growing communities are never left without.
If you want to make a strong and positive statement about your brand, these are a great way to do it thanks to the digitally printed flat leaf label wrapped around the bar.
Over the next two weeks keep your eyes peeled for our further blog posts and promotional products!