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day in the life of…

This month, our spotlight is on Account Director Richard a.k.a ‘Burni’, who is talking character building, clothing ranges, catwalks and Zoolander….

Us: “Hi Richard! So, for our blog readers, can you tell us a bit about your role as Account Director?”

BURNI: “I’ve worked at Creative Emporium for eight years, and I’m responsible for the strategic direction of Creative Emporium’s Key Accounts. Working with the team of experienced and dedicated Account Managers, we consult with our clients to provide the very best solutions to their promotional and marketing needs”

Us: “What three words would you use to sum-up a typical day in the CE office?”

BURNI: “Exciting. Challenging. Personal”

Us: “And what one word would you use to describe why you love your job?”

BURNI: “#CharacterBuilding!”

Us: “Can you tell us what has been your biggest creative challenge to date and how you overcame it?”

BURNI: “I think my biggest challenge was in my first year. My client, Nestle, needed 70 giant colouring crayons delivering to Norway at last minute – I was given three days to sort it. I missed the courier deadline from the manufacturer, so spent most of my evening trying to find a way to get them there. In the end, I had a taxi collect them and drive them to Heathrow airport to get them on a flight.

I managed to get it all sorted – but I was so close to having to catch a plane with them myself and hand deliver them! I could just imagine my crayons sat in first class being served champagne and nuts! It all seemed a bit extreme at the time – but that’s how dedicated we are as a team to provide the best service we can and meet client’s expectations.”

Us: “What has been your favourite promotional campaign or project for a client and why?”

BURNI: “We launched a new clothing range for a customer and were invited to present to their national sales team at their annual conference. We put together a full set of samples, rails and POS along with a presentation. We felt fully prepared…

…Upon arrival, our customer had one of those ‘light bulb moments’ and casually asked, “rather than handing round the garments, can you model them instead?!”

Image credit: Paris Fashion Week

Image credit: Paris Fashion Week

We were of course obliged to say yes, so all of our preparation was out of the window, and we launched into a full-on ‘cat walk’; strutting around, wearing the range whilst being compered by our client (and trying to channel ‘Derek Zoolander’ as we strutted our stuff!)

Burni doing his best 'blue steel' impression. Pretty close, no?

Burni doing his best ‘blue steel’ impression. Pretty close, no?

It’s a day that is still remembered by us and the sales team alike, who are still our customer to this day!”

Us: “Tell us your fave 3 promo products and why?”:

BURNI:

 

WATER BOTTLE

  • Water Bottle – Everyone needs one!

 

SPROUT PENCIL

  • Pencil Pod – Use and grow! (It’s a pencil that you can plant when you have finished with it, and it grows into a plant)

 

HOODIE

  • Hoodie – Always a winner!

 

Us: “In your own words, what do you think makes CE different/unique?”

BURNI: “We are experts in our field, working consultatively with our clients to provide solutions that are at the forefront of our industry. We produce excellent products with creative flare, delivered with immense passion.”

Complete Branding Solution

We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.

mugs

Product Focus: How the promotional Mug can boost your brand

mugs

There’s nothing more comforting during one of those long work meetings, than taking a swig of hot, steamy tea from your fave mug. And if a colleague should dare to use your mug for their brews, then they’ll feel your wrath! What if that mug just happened to be a free gift that you’d received when signing up for your new gym membership (that hasn’t been used quite as much as your fave mug, despite your good intentions), that you’ve become pretty attached to?

We love to receive free gifts, Better still if they are useful and can be used in our daily lives. Promotional products like branded mugs are a great way to get your brand in front of your target customers every day – at the office on their desks, at home, or on-the-go with a travel mug.

double-wall-push-mug copy

Here are a few reasons why promotional mugs are still topping the charts as being one of the most useful and appreciated promotional gifts:

dowhat iwant

Reason #1: They’ve been around a while

One very good reason is they’re tried and tested. If you’re worried about how well your gifts may be received by your customers and you’d like a low risk, high impact product – then promotional mugs are an ideal solution.

 

 

Reason #2: They’re reliablehammer strength

People will always appreciate receiving a mug to sip on their tea and coffee throughout the day! It’s important that people receive a gift they genuinely appreciate because they will then associate that positivity with your brand name, which will instil a positive attitude towards your company. The more awareness you build with your existing and potential customers, the more chance you have of them choosing your products and services when they are in purchase mode.


staying powerReason #3: They’ve got staying power

The BPMA released research last year highlighting that when it comes to how long a promotional product is kept; mugs were reported to be kept longer than any other promotional item. The longer the promotional mug is kept, the more impressions it makes on the recipient and anyone else that sees them using it.

 

mug-side-one

Reason #4: They have brand impact

The impact of promo mugs on brand awareness is massive. People can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it. The BPMA research revealed that over 94% of those who participated in the study said that they remember the brand after using a promotional mug.

 

brand recog

Reason #5:

The main use for promotional products, such as mugs, is to increase brand recognition, as in point 4 above. But promotional mugs can also be used in product giveaways, combining it with a call to action to entice or encourage the recipient to do something specific such as enter a competition, visit a specific website or get in touch.

 

 

Reason #6: They can change perception

Can promotional products like mugs actually change people’s buying habits? The BPMA research suggests so; revealing that many consumers are willing to switch their brand in order to receive a free promotional gift. So the next time you consider advertising a “free gift with purchase”, this can be a branded mug with your brand message on and contact info.

etched-mugs-4297

And finally, don’t mug them off!

Don’t discard mugs as a promotional item because you think they might be over used, too safe or boring – they will likely remain one of the most popular promotional items for many years to come, for companies wanting to boost their brands. In whatever way you decide to use promotional mugs in your marketing campaigns, they’re a great way to build awareness and increase sales in the long run.

Complete Branding Solution

We’re experts in providing the compete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.

Cancer-Research-UK_482

Team CE bag donation raises £735 for Cancer Research UK!

Over the Summer, the CE team had a big clear out at home (and in our sample cupboard!) to find unwanted items that could be donated to Cancer Research UK as part of a local business campaign called Magical May. One of the main events for Magical May was creating a donation station for people to drop off any unwanted items for Cancer Research UK to sell in their charity shops.

The CE warehouse created an area for the team to drop off anything they wanted to donate and they also spent an evening collating old and un-used stock to donate as well.

We collected over 50 bags in total and this week received the news that our donation raised a fantastic £735! Well done team CE!

To put that into context:

23 bags:

Could cover the cost of one person taking part in a clinical trial to improve survival for bowel cancer patients.

100 bags:

Could cover the basic costs for one patient to take part in a clinical trial to improve treatment of a type of head and neck cancer.

540 bags:

Could cover one year’s running expenses for a lab project into a type of children’s cancer to improve treatments so more children survive.

In total the Magical May event raised £32,000, an incredible sum from local Leeds businesses!

There are many fantastic events organised throughout the year for Cancer Research UK – visit www.cancerresearchuk.org for further information on how you can get involved.

 

Nectar-CO3

Creative Emporium innovates in e-commerce with online marketing ordering system

Nectar-CO3

Creative Emporium, one of the UK’s leading branding and promotional merchandise specialists, has revolutionised the ordering and management of branded merchandise and marketing collateral with the development of a bespoke e-commerce system – CO3.

Designed and developed completely in-house by its award winning web team, the system allows for quick and simple call off of stock from anywhere in the world, allowing clients complete control of all procurement activities. Designed with the client and its users in mind, it allows for flexible payments to suit accounting needs, order approval via unique user access and sign off processes, track and trace functionality for deliveries, and an online reporting tool to give clients full access to user data, buying behaviour, orders by geographic region, product sales and more – to enable them to tailor their marketing strategy based on analysis of these trends. With the addition of a multi-lingual service on the site, it allows users to select from five different languages – the system is cleverly set up to read the customer’s IP address and automatically set the website language for them.

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Hannah Potts, Creative Emporium’s Marketing Manager and CO3 project lead commented, “We’re always looking to put innovation at the forefront of what we do. CO3 is a prime example of this – we identified a gap in the market and responded to our customer’s needs for a simple and user-friendly system to bring together all of their marketing collateral.

“As many of our blue chip clients are multinational and have subsidiaries and agents worldwide, they often don’t have a marketing presence and timescales are tight – so brand consistency and efficiency are extremely important. CO3 removes all the pain, administration and hidden costs out of ordering branded merchandise and clothing, so it enables our clients, their partners and subsidiaries to manage all of this from one central system – its their virtual marketing manager,” said Potts.

Its global clients are already seeing the benefit, with the system in place across 15 websites in over 30 countries throughout the EMEA region – with the University of Manchester being the most recent.

“We’re delighted to be working with the University of Manchester to supply their promotional merchandise and clothing – for both the university shop and staff requirements” commented Darren Cohen, Managing Director of Creative Emporium.

Nichola Gill the Senior Procurement Officer at the University of Manchester commented, “Having been involved in an extensive public tender process for the provision of our promotional merchandise, one of the things which gave Creative Emporium the edge over the other suppliers was their innovative CO3 system – it makes it so easy for us to manage products and stock , and its so user friendly its perfect for our students to order from directly!”

CO3 has proved a success outside of the education sector too – with consumer brand Nectar and leisure equipment supplier Precor, already using it. “Precor is a long-standing client, and has been using CO3 since 2008. It’s recently been re-designed and updated with new e-commerce functionalities including the ability for the company to add credit to users’ accounts – its users being gym owners around the country,” commented Potts.

With Nectar, it was down to a positive reputation and recommendation, “We were recommended to Nectar from our client Vue, the cinema chain. As our relationship grew, we offered them to a CO3 website to enable their worldwide partners – which include BP, Ford and Hertz – to order directly from the site all of the Nectar branded merchandise to help promote the Nectar loyalty scheme to consumers” continued Potts. “We impressed Nectar so much that they recommended us to their sister brand Nectar Business, for whom we’ve also developed a bespoke CO3 website with the additional benefit of their partners being able to order “dual branded” merchandise with both their logo and the Nectar logo”.

Nectar-CO3

Nectar, the UK’s largest coalition loyalty programme, also worked with the Leeds-based branding firm to promote its multichannel marketing campaign “Cheers for 10 years”, with a host of marketing and partnership activity planned to support its celebrations for its 10th birthday during September 2012. With an aim to thank Nectar’s 18.5 million cardholders for collecting and spending Nectar points, through a variety of above-the-line executions and customer promotions, Creative Emporium was asked to provide all of its “Cheers for 10  years” promotional merchandise and clothing – which included branded balloons, bags, t-shirts, a two metre tall branded banner stand, and a 20″ round by 3″ deep giant celebratory cake with Nectar and Sainsbury’s branding.

For more information on CO3 please call 08707 500057.