This month, our spotlight is on Account Director Richard a.k.a ‘Burni’, who is talking character building, clothing ranges, catwalks and Zoolander….
Us: “Hi Richard! So, for our blog readers, can you tell us a bit about your role as Account Director?”
BURNI: “I’ve worked at Creative Emporium for eight years, and I’m responsible for the strategic direction of Creative Emporium’s Key Accounts. Working with the team of experienced and dedicated Account Managers, we consult with our clients to provide the very best solutions to their promotional and marketing needs”
Us: “What three words would you use to sum-up a typical day in the CE office?”
BURNI: “Exciting. Challenging. Personal”
Us: “And what one word would you use to describe why you love your job?”
Us: “Can you tell us what has been your biggest creative challenge to date and how you overcame it?”
BURNI: “I think my biggest challenge was in my first year. My client, Nestle, needed 70 giant colouring crayons delivering to Norway at last minute – I was given three days to sort it. I missed the courier deadline from the manufacturer, so spent most of my evening trying to find a way to get them there. In the end, I had a taxi collect them and drive them to Heathrow airport to get them on a flight.
I managed to get it all sorted – but I was so close to having to catch a plane with them myself and hand deliver them! I could just imagine my crayons sat in first class being served champagne and nuts! It all seemed a bit extreme at the time – but that’s how dedicated we are as a team to provide the best service we can and meet client’s expectations.”
Us: “What has been your favourite promotional campaign or project for a client and why?”
BURNI: “We launched a new clothing range for a customer and were invited to present to their national sales team at their annual conference. We put together a full set of samples, rails and POS along with a presentation. We felt fully prepared…
…Upon arrival, our customer had one of those ‘light bulb moments’ and casually asked, “rather than handing round the garments, can you model them instead?!”
We were of course obliged to say yes, so all of our preparation was out of the window, and we launched into a full-on ‘cat walk’; strutting around, wearing the range whilst being compered by our client (and trying to channel ‘Derek Zoolander’ as we strutted our stuff!)
It’s a day that is still remembered by us and the sales team alike, who are still our customer to this day!”
Us: “Tell us your fave 3 promo products and why?”:
- Water Bottle – Everyone needs one!
- Pencil Pod – Use and grow! (It’s a pencil that you can plant when you have finished with it, and it grows into a plant)
- Hoodie – Always a winner!
Us: “In your own words, what do you think makes CE different/unique?”
BURNI: “We are experts in our field, working consultatively with our clients to provide solutions that are at the forefront of our industry. We produce excellent products with creative flare, delivered with immense passion.”
Complete Branding Solution
We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.