Tag Archives: Digital

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Make your brand Swing

Doing business on the golf course has become an art form all on its own, its become a kind of corporate language where deals are brokered and mergers made.

That’s why as the new golf season approaches we want to make sure you are supporting your clients in this particular area of the corporate lifestyle with the right accessories, clothing and golfing essentials.

Below we’ve picked out some of the key products and methods you can utilise to make our full range of golf merchandise and clothing your personal branding tool, whether you want to offer a completely personalised, high quality corporate gift or a giveaway promotional item.

1. The Essentials:

nullFrom balls to tees, there’s no two ways about it, your golf loving clients need the essentials, why not provide these for them, with your branding to each item.

The essentials will be at the lower budget end of golfing gifts, but in many ways they provide the biggest opportunity to get your brand seen. Each item of our golfing essentials range will be used on course, while you mingle with your clients and your clients mingle with their clients. These products offer some of the highest usability and re-usability of any branded merchandise. Why not choose a selection of essentials and add a presentation box? Creating an incredible corporate gift option.

2. Accessories:

Wtitleist-umbhile it’s important for any golfer to have the essentials, why not provide your client with some of the ‘nice-to-haves’?

So why choose accessories over essentials ?

Accessories are about adding something MORE to your client’s golfing experience. They may already have a favourite brand for tees or balls, but by giving them an extra, you’re ADDING to their golf day out. In addition, sizeable items like our range of golf umbrellas will give you a huge space to brand on.

Your clients receive a great gift and you receive incredible brand awareness. What more could you want from a promotional product?

 

3. Apparel:

nike-dri-fit-knit-half-zipClothing and other forms of apparel are considered some of the most powerful tools in promotional marketing.

Why? They offer incredible brand mobility. You only have to look to the professional sportswear market to see that global brands clamour to have their logo on sports kit, whether they are a manufacturer or a potential sponsor.

What’s more, with our range offering huge brands like Nike and Adidas, you have a great dual branding opportunity, putting your logo next to that of sportswear market leaders.

Sportswear ensures your brand is seen on and off course. A branded polo-shirt, t-shirt or item of outerwear will be used at a sporting event or during casual play, but also encourages use in a number of other situations, whether your client is an avid gym goer or someone who enjoys wearing leisurewear.

 

Why not start putting your golf range together today? Contact your Account Manager today on 0113 386 5580 or info@creativeemporium.co.uk

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2018: The Latest Tech Concepts

Our brand new tech range is out! Don’t forget to contact your Account Manager for our full catalogue…

There was a time when tech products were low in variety and quality and high in cost. The last few years however have seen promotional technology become one of the most competitive, sexy, functional forms of promotional merchandise and corporate gifts.

Offering a range of product types, including branded power banks and Bluetooth speakers, tech has become a product category that can adapt to match any budget limit or specific requirement.

2018 is set to see tech evolve even further, to mark the release of our brand-new range, we’ve picked some of our favourite product trends:

1. Wireless Charging

ZESC02B-Wireless-charger-and-iPhoneHow many of your clients, their children, their children’s children and even their children’s children’s children have received an iPhone 8 or even an iPhone X for Christmas? Now could be a great opportunity to give them a breakthrough branded product that ties in directly with a central part of their life, their phone.

While the idea of wireless charging has been in the works for the past couple of years, companies like Zens have charged to the forefront and released sleek, unobtrusive charge pads that enable you to quite literally put your phone down to charge, pick up and go.

We’ve added these incredible products to our range of tech this year, which means not only can you purchase wireless chargers for your clients but you can add your logo directly onto the pad. What’s more, the Iphone 8 is the very first phone that has built-in wireless charging, so you can show off your brand while also showing your market awareness and on-trend tech expertise.

2. Bespocable 

2211-CC.450x450x1Until Wireless takes off, there’s a 100% chance that you are going to be holding onto to that charger cable. It’s an essential accessory to your smart-phone experience and the experience of every other smart phone user world wide. Why not make it stand out from the crowd?

With our Bespokable Cable…or just the Bespocable as we’ve come to affectionately call it, you can create completely customisable 3-in-1 USB cables in full colour print, personalisable with your own logo to the USB head. These funky charging options will work with just about any smartphone or tablet you can imagine.

We’ll admit, a cable on its own works great as a promotional giveaway item, but may not impress too much as a corporate gift. We recommend combining your custom cable with a branded powerbank from our range.

3. Full Colour Sounds

gillie1Bluetooth speakers have long been a mainstay of branded merchandise, over the past decade they’ve grown to offer a range of size, shapes and household brands that put them well into the premium product category.

2018 is a year for speakers to become more customisable than ever with the Gillie Speaker. Offering powerful sound, high durability and long battery life, the super soft Gillie Speaker is a breakthrough for the branding industry in terms of the options available when it comes to personalisation.

The Gillie is the first speaker on the market to offer full colour print with virtually no limitations. Want something more than just your logo on your speaker? no problem. Utilising the latest print techniques, you could print Salvador Dali’s Metamorphosis of Narcissus to the front of your speaker if you wanted to…though we’re not sure why you would.

4. Long Distance Relationships

SELFIE2For a while back in 2016 the world developed a brief obsession with an item known as the ‘Selfie Stick’. While the product itself was relatively short lived, it’s legacy has lived on and the internet community have been trying to take selfies from further and further away, utilising some rather creative means.

Well we think we have you all beat, with our super slick ‘Selfie Ring’. The Selfie Ring connects via Bluetooth to your phone, and slips comfortably onto your finger, enabling you to set your phone up and take a picture from up to 10 metres away.

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Global Marketing: up to the challenge?

We’ve written blogs before about marketing your business when it is smaller, but what about marketing a global corporation? It’s a huge task and the way in which global strategies need to be executed couldn’t differ more to managing those of an SME or large national company.

What does it take to super-size your campaigns?

The Challenge

globeDespite having exponentially bigger budgets and larger teams, it isn’t a challenge-free feat. Research conducted by Forbes in 2009 with more than 20,000 marketers supporting over 200 top brands found that the biggest challenge is being able to find the right balance between local vs. global. Not many global brands leverage their scale effectively, despite them gaining importance. Many are also slow to roll out successful marketing initiatives across the whole company.

The question may come down to how do you use the budget you have? if you’re a conglomerate, how do you ensure that you don’t overreach and burn through the finances you have without making any kind of impact on your target market? Big data, monitoring of ROI and analytical reviews play an important role in keeping this in check.

But data and monitoring arn’t the only considerations that need to be made when operating on a global scale…

The Objectives

chess-424556_640So what needs to be done in order for global marketing to be a success? Ultimately, it’s all about mindset. In order for one to achieve big, one must think big. The teams charged with conducting the marketing at both local and global levels need to think with a global mindset, regardless of the scale of the operations. This includes thinking about what competitors are doing across other continents, how communications will be understood by different competitors, and what structure will transcend global boundaries.

It is all about creating a connection with the various aspects of any campaign, ensuring there is a common understanding of the different market realities and destinations. There must be a sense of interdependency, in which the local teams all have the belief and understanding that what they are doing will have an impact on a global scale. It is the small pieces of every puzzle that work together to make the bigger successes. They should be looking for similarities between the work they’re doing and local marketers, rather than differences, ensuring they are always driving the global goal.

The Motivation

dreamenciyrageWhether the teams are made up of 10, 50 or 100 employees, global corporations succeed when they inspire all of those working within it. This inspiration will transcend into motivation, which will help in attracting customers. All staff need to understand the core message that the company wants to convey, and how they hope to be understood. Before opening new rides, Disney always gets their employees to have the first go. This is a great way of getting them involved and inspiring them to share the fun of their experience with the people they meet. Global brands ignite passion internally and nurture this.

In global corporations, there is also a vigilant focus on what is being done with pre-agreed goals and priorities. This is then coordinated across the whole company through a series of initiatives, in which everyone is working towards a common vision, mission and strategy. This avoids time being wasted on less essential work. They are also organised in outlining what everyone’s roles and responsibilities are, so everyone is focussed on the task in hand. When all of this comes together, global marketing becomes a success.

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Marketing: small business vs big business

When it comes to small businesses and big businesses, the challenges and everyday operations vary dramatically. This applies to their marketing too. While both will require an effective marketing strategy and will follow a similar marketing process, the similarities stop there. That’s because of differences in budgets, staffing, time scales, creative approaches, size of the market, audience responsiveness, and communication techniques.

The Key Differences

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Where Coca Cola may be able to afford to send hundreds of branded trucks up and down the country at Christmas, staffed with a team wearing promotional merchandise to meet and greet with customers, backed by a full-scale television promo advertisement, this isn’t so achievable for the everyday business.

There’s a lot you can achieve with big budgets, although that’s not to say they’re mission critical. Many successful campaigns have gone viral despite being very simple and cost-effective. It’s simply about thinking creatively and making the most of what you do have to hand. Every decision you make should be scaled to the size of your business and budget.

For both business sizes, the marketing process is the same. It involves a circular motion from customer, product and competitive research to product development, pricing to labels and packaging, distribution to advertising, promotions and public relations, sales to customer service and so forth.

The Right People for The Right Job

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It’s also important to consider that small businesses won’t necessarily have highly skilled (and expensive) marketing directors and managers, a permanent team of social media executives, and so forth. You have to be gentle with yourself and appreciate that you can only do so much with a smaller team. Don’t beat yourself up because you can’t compete with the big brands. Your business will still be okay. Many smaller businesses hire freelancers to fill in the gaps, which can be more cost effective as you can just use them as and where required.

As time goes on and your business grows, you can then consider bringing someone on full-time, as long as the return-on-investment makes it a suitable decision. While resources are stretched though, it’s best to adopt the approach of ‘quality over quantity’. Often it is the business owner trying to juggle the marketing with everything else in a small business. Rather than trying to do everything and do it badly, simply find what is most important and successful in communicating with your audience and try to do that well, with focus, and consistency.

In Summary

chess-424556_640Unlike big businesses, small businesses won’t be able to spend as much money or time focussing solely on brand recognition campaigns. Instead, the attention will be much more on specific products or promotional offers. These will be important as every piece of marketing needs to create immediate, measurable action. However, they will help to double up as brand awareness campaigns too.

Smaller businesses need to work much harder to ensure their marketing inspires purchases, as the marketing costs need to be accounted for and a ROI visible. It is a balancing act – creating clear and effective communications on budget, articulating a brand identity, while also inspiring a customer to enquire, generate leads and prompt a sale. That all being said, the results can be just as fruitful. With successful marketing, the sales will grow, as will the company, and the marketing budget and creative potential can expand too.

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The Top 10 Marketers of All Time

One of the best ways to learn about creating successful marketing campaigns and engaging company messages is by studying those who have come before us and carved the way with their marketing prowess. Many of these men and women developed this sector of business long before they even knew it was a ‘thing’. So, who are the top 10?

 

 

lead_pho1. Henry Ford

Founder of the Ford Motor Company, he played a key role in developing the automobile industry. He sold a lifestyle, rather than a product, but people quickly brought into it and were driving round in his cars. He converted automobiles from expensive to practical, teaching marketers to focus more on ‘why’ someone would want something, rather than ‘what’ it is. For his customers, the ‘why’ was freedom.

 

 

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2. Ray Kroc

His name may not be household, but he was responsible for turning McDonald’s into being the fast food chain it is today. He led the way with creating a uniformed, consistent service across all the chains, ensuring the quality was standardised throughout. He always put his customers at the heart of his campaigns.

 

 

lead_pho3. Walt Disney

How can he not be on this list? His media enterprise and theme parks are a second to none experience that end up on many people’s bucket lists and dream vacation plans. His magical experiences take the customer on a journey, away from their everyday reality, while still leveraging authenticity and quality. His experiences speak for themselves, meaning word of mouth played a crucial role in his strategy.

 

 

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4. Steve Jobs

A pioneer of marketing in modern times, his innovative designs, high-quality products and simple marketing messages have led to thousands queuing overnight to buy into his brand. His products sell themselves.

 

 

lead_pho5. Simon Clift

The former CEO of Unilever had wise words when he noted that “a brand is the contract between a company and consumers.” It’s all about ensuring you’re holding up on your side of the deal when marketing to customers and selling your product.

 

 

 

lead_pho6. Dale Carnegie

American writer and lecturer, his philosophy was to make relationships with people through being interested in them, rather than getting them to be interested in you. You can make more in two months by adopting this approach than you can in two years through the latter.

 

 

 

lead_pho7. The Kardashian family

Love them or hate them, they have marketed themselves from a little-known American family into a globally famous, multi-millionaire tribe headlined across all of the biggest magazines and newspapers, with their everyday lives played out on television. People follow their every move. They have used modern technology to their advantage, telling their story through Instagram and creating their own emojis.

 

 

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8. Mary Frances Gerety

Another lesser known name, Mary was a copywriter. She was charged with the task of kickstarting the sale of diamonds after the Great Depression. During one night, she came up with the timeless slogan of “A diamond is forever”. It has been used in various advertisements by the largest jewellers throughout the years, and has turned diamond rings into the go-to item for engagements. Advertising Age named it the ‘Slogan of the 20th Century’ in 1999.

 

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9. Milton Hershey

Founder of chocolate brand Hershey’s, Milton had a very simple yet effective philosophy: “Give them quality”. With this, his products would sell themselves. And indeed, it has worked.

 

 

 

lead_pho10. Beyoncé

Another modern marketeer of millennial proportions, everything Beyoncé does is an instant success, from teaser videos to a visual album or an Instagram account followed by millions to concert tours packed with promotional merchandise, or launching music on Tidal to prime time performances, such as at the 2016 Super Bowl. Known globally by her first name, she constantly adapts and develops her image, with her core philosophy of female empowerment at the heart of it all. When there were calls to boycott her following her 2017 Super Bowl performance, Beyoncé even turned this on its head by selling ‘Boycott Beyoncé’ t-shirts while on tour!

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Interactive marketing – what is it and why it matters?

Marketing is a constantly changing field; it plays a key role in raising brand awareness, generating new sales leads, building customer loyalty, and creating a company communications strategy both on and offline. One new trend in this field is interactive marketing, which is changing the way consumers engage with businesses.



lead_pho Thanks to social media, which has created much more intimacy and connection between brands and customers, there is now a greater expectation upon how much engagement should be available. Interactive marketing is another way of developing this, and is about responding to something that a customer specifically does, rather than taking a vague and blanket approach. It’s sometimes referred to as ‘trigger-based’ or ‘event-based’ marketing. The action is led by the consumer, who starts this chain of events off.

An example of interactive marketing can be seen when you go to a fast food chain and order a hamburger. This will be followed with another question, such as “Would you like fries with that?”, It sees the purchase of one product trigger another purchase.

lead_phoThis can again be seen on sites such as Amazon, when you put an item in your basket and the website generates a list of other possible buys with the headline “Customers who picked this, also bought…”. This relies on collecting and digesting visitor behaviour, and using clever algorithms and technology to show meaningful information to the customer. This may also see the site recommending products that relate to something you looked at months earlier, or placed an order for previously.

Interactive marketing is much more personal and tailored than other types, and therefore can help to drive up sales results and increase conversion rates. It can additionally play a key role in improving the overall customer experience. In putting the best suggestions or opportunities to your customers at all times, you are showing them that you have been paying attention to what they’ve been doing, ordering, and what they’re interested in. It builds engagement and brand loyalty, and makes for a more pleasant experience.

lead_phoIt doesn’t have to be time intensive on your part – no one at Amazon sits around watching your movements on the site, making manual suggestions. It is all tracked by computers.

Interactive marketing can be as straightforward as all other types of marketing, such as promotional merchandise. It can also lower marketing costs, because happy customers will naturally refer you and keep coming back for more. They will enjoy the personal experience. It can also increase sales, increase customer satisfaction, and build a clear sense of branding.

However, interactive marketing should come as part of a wider strategy, rather than being the only type relied on. Promotional products, for example, help to spread brand awareness with new customers that may not have heard of you before. Once they’re directed to your business or site, this is where interactive marketing can kick in. It also helps in recognising that not everyone is alike, and people need to be targeted in a number of different ways.

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Dark Social – why you can’t ignore it…

Since 2012 the phrase ‘dark social’ has been mentioned with increasing frequency amongst many marketing circles. It sounds like something you might expect to hear about in a Batman movie, but it’s actually all to do with your traffic, referrals and how you are able to track it.


lead_phoTypically businesses will have many different analytical softwares in place to help them see where people are coming from, how they’re finding out about your company, and who they’re sharing it with. This includes Google Analytics, which provides a very detailed account for users of their website and the impact social media can have.

However, dark social is a concept that Alexis C. Madrigal, senior editor at The Atlantic, introduced to refer to content that is shared in ways that cannot be measured by web analytics programs. So how does this work in reality?

augmented-reality-1853592_1920Essentially, you may see an article about the value of promotional merchandise or a list of the top 5 promotional products your company needs. A journey would have occurred for you to find this, which would be possible to track. For example, you may have googled a specific search term, or seen the link on social media.

If you were to cut and paste the link to this article or product listing and send it to someone in a messenger services, such as e-mail, SnapChat or Whatsapp, then you have just engaged in dark social. To the person whose link you’ve shared, you will look as though you are direct traffic, even though a referral process took place behind the scenes. Without recognising the impact of dark social, brands can be misled into thinking they’re getting more direct traffic than they actually are.

lead_pho The article or listing you have shared in a one-on-one capacity rather than through social media means there is traffic coming to your site that you can’t always effectively measure. It is thought by Radiumone that dark social accounts for 84% of consumer sharing. Much more is taking place in private, even though 90% of social marketing ad budgets – on average – is spent on social networks. Dark social typically occurs on mobile devices, with 62% of clickbacks happening this way.

It’s important for businesses to consider the impact of dark social when looking at their social media marketing strategies, and implementing trackable sources for analytical purposes. Dark social is, as the name suggests, a lot more about being social and shows an awareness in customers of just how much technology tracks movements. Recognising this social part of the web and how customers are communicating with each other can ensure your brand or links are getting shared more frequently, and with greater success.


 


 

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10 books every marketer should read

Marketing is constantly changing, and it is important for any marketer or business to stay abreast of this. Along with attending training days and workshops, you can also spend time reading great books that will offer real marketing insight and advice. But which do you opt for when there’s so much choice? Here’s our run-down of the top ten books you should be adding to your bookshelf…

 

1. Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Gietrich

lead_phoThere’s a saying that ‘all PR is good PR’, but often being on the tail-end of negative feedback can actually be more of a hindrance than benefit. It’s important to always manage your reputation through your marketing; and with social media enabling greater communication amongst your customers than ever before, it’s important to find out how to achieve this balance – along with forming honest relationships with your customers.

 

 

 

 

 

 

 

 
2. Hug Your Haters by Jay Baer

lead_phoEmbracing complaints effectively can be a make-or-break for your business, so find out how to offer high-quality customer service and build marketing tactics that will keep your customers happy.

 

 

 

 

 

 

 

 

3. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson, Pat Spenner, Nick Toman and Matthew Dixon

lead_phoIf you’re selling into the B2B sector, this is a great book for navigating your customers and finding ways of tapping into new areas that you may not have already considered.

 

 

 

 

 

 

 

 

4. Buyer Personas: How To Gain Insight Into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella.

Understanding your customer can be hugely important, especially when deciding on what promotional products to use or how to develop your branding. It makes it less about guesswork and enables you to integrate more strategy into your marketing plan. This helps to bring discipline to your work, and build your outreach effectively.

 

 

 

 

 

 

 

5. The Psychology of Persuasion by Robert B. Cialdini

lead_phoThis book has been revised many times over the last few years, constantly providing top insight into the latest marketing trends. It shows just how valuable it can be when you’re able to persuade your customer effectively, and apply a persuasive argument to your brand.

 

 

 

 

 

 

 

6. Marketing 4.0: Moving from Traditional to Digital by Philip Kotler and Hermawan Kartajaya

lead_phoReleased earlier this year, this book will help your business move into the hugely profitable digital arena. It will guide you on ways to influence your customer on their journey, getting them to become more aware and start acting. It contains plenty of practical advice and first-hand examples, showing how to boost productivity and redefine customer engagement.

 

 

 

 

 

 

 

7. Marketing In Less Than 1000 Words by Rob Burns

lead_phoAvailable as a Kindle edition, this book has been downloaded over 40,000 times. You can read it within 15 minutes, meaning you don’t need to spend hours devoting time to pouring over it. It remains inspiring and thought-provoking, covering the major principles of successful marketing and learning how to understand your customer.

 

 

 

 

 

 

 

 

8. Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More by Tom Kitchen, Yvonne Ivanescu, and Luke Nicholson

lead_phoDigital marketing is just as important in reaching out to your customer as promotional merchandise. It’s time to tap into social media effectively to broaden your network.

 

 

 

 

 

 

 

 

9. Content Marketing Strategy Guide: Your Formula For Achieving Success Across Social Media, PR and SEO by Jonny M Buchan

lead_phoYour content plays a key role in how customers perceive and understand your brand. This is a light-hearted business book that is based on Jonny’s own experiences to provide you with a winning formula.

 

 

 

 

 

 

 

 

10. The Marketing Blueprint: Lessons to Market and Sell Anything by Jules Marcoux

lead_phoWhether you’re an entrepreneur or marketing manager, managing director or CEO, this book has everything you need to get to the next level, without spending a fortune. It’ll help you get the competitive edge over others with your product or service, and ensure you optimise better opportunities more effectively.


 

 

 

 

 

 

 

 

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The top 10 marketing trends of 2017

When developing your marketing strategy, it’s always important to stay abreast of trends and developments. What’s new? What’s popular? It can all play a key role in helping to improve your performance and grow your brand.

Here are the top 10 marketing trends for 2017:

1. Mobile video

Mob_vidWith everyone wanting the next ‘viral hit’, video has surged in popularity. This has been aided by platforms such as Facebook, which automatically starts playing a video as you scroll over it on your news feed. In 2015, mobile video views accelerated six times faster than the number of desktop views. In addition to this, by Q4 of 2015, mobile views were the most popular way of engaging with video.


2. Interactive content

int_photoGetting your audience to engage with your content not only helps in spreading your brand message and building loyalty, but it can also help you capture very valuable information about your customers. For example, if you’re offering quizzes or polls, it’s possible to learn how they feel about key issues that could affect the way you market your brand to them. Even something as simple as a quiz about their personality type or where they live can help you understand how to target them and build up a customer profile for your marketing strategy. Ultimately this allows your clients and potential customers to enage with your brand before they have even thougjht about becoming a customer.


3. Promotional merchandise

mason jarsPromotional products are continuing to grow in popularity thanks to their ability to spread your message effectively while also remaining affordable. They’re a key way of sharing your branding with potential customers. Research suggests that, after receiving promotional merchandise, 85% of people will go on to interact or do business with the advertiser. Additionally, it holds longevity as a means of marketing your business – more than half of consumers will keep a promotional product for anything between a year and four years.


4. Influencer marketing

lead_phoWith everyone building their own brand on social media, blogging about their favourite products and experiences, and sharing all this with their ever-growing network, marketing is moving away from the traditional avenues. Rather than focusing solely on reaching magazines and print publications, paying for expensive advertising, brands are now getting influencers to share their products. Not only are they seen as thought leaders, but people who follow them also trust them. They have an intimacy with their audience as though it was a friend recommending a product to them. Typically, influencers will only work with brands that they genuinely believe in, which adds credibility.


5. Virtual reality

augmented-reality-1853592_1920Virtual reality headsets have truly hit the market in recent years, and can now be picked up costing anything from £14.99 (at ALDI), £119 (from Samsung), or £499 (from John Lewis). Given how accessible and popular they are, virtual reality offers a whole new way to share your brand message, and invite people into your ‘world’.


6. Artificial intelligence

gears-1236578_1920Algorithms truly are running the world – a lot more than we realise. They are learning patterns and behaviours that can mathematically compute the best way for a business to react. They predict powerful insights that can be used for analysis and strategy. Through AI you can help to make better, faster and more informed business decisions that will benefit your marketing, e-commerce and product development.


7. Native advertising

dreamcatcher-1030769_1920This is when content relating to your brand is featured by a publication or blogger and resembles standard editorial content but is actually paid for, essentially giving you full control over where your content is seen and who by,  online or offline. This blurs the line between advertising and content, but many people prefer this style of advertising as it feels more authentic, less intrusive and less aggressive. It gives more credibility and approval from the publisher to your brand than just a standard advertisement. It’s less intrusive, can be more informative about your brand, and has better returns than traditional banner or interstitial advertising.


8. Livestreaming

audience-868074_1920Facebook Live has changed the way we look at livestreaming. It has made it far more accessible and recognised than ever before. It’s a great way to connect with audiences in real-time and offers unique interactions and content for your brand. It also helps to show a face to your business, even if that face is an influential blogger or influencer wearing your promotional merchandise and talking about your brand or product.


9. Stories

book-1659717_1920Whether it’s Instagram stories, Snapchat, Facebook stories, they’re essentially all about creating digital stories for your follower that tracks the movements of your brand. This helps to give behind-the-scenes insight to everything you’re doing and make it feel more personal. Customers can connect with you, and feel as though they’re seeing a side to your work that is exclusive.


10. Targeted Data Driven Marketing

custom-2078503_1920With so much data available to us, it is easier than ever to make your marketing more targeted and personalised. Whether this is through adding customer’s names to your e-mails, putting names on products to help market them, or segmenting your audience in your mail-outs to target by age group, gender or geographical location, it’s time to reach people more directly. Customers are bombarded with information from hundreds of brands, so the more you stand out in your communications and connect with them, the better. In addition you gain analytical insight into where your content works and who it is best received by.

 

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Social media trends in 2017



Social media changes very quickly as a marketing channel, and marketers need to be aware of popular platforms and shifting strategies. It plays a huge role in business branding, growth and development. Facebook alone has (as of January 2017) over 1,870 million active users with an 18% market share, which is 7% more than WhatsApp. It’s a huge space in which you can reach your community.




Here are the top Social Media platforms for 2017:

Instagram

lead_phoInstagram remains popular, with 600 million active users in January 2017. For your marketing on Instagram to be effective, it requires high-quality imagery. This can be done through hiring a professional photographer and image stylist, or using a really good camera yourself. Adding a strategic bio link is important given that it is the only website link you can have on your profile. Mixing videos and images can help add diversity to your content, and adding in calls-to-action can drive your potential customers into buying from you or following your brand further.

Using influencers or partnering with other brands to share your message can help you tap into new communities and add endorsements to your product. As with Twitter, it can be important to take advantage of any hashtags that are trending, as this will help your timely posts be found by people searching through topics. Emojis can additionally help to add character to your brand and connections with your audience. If you have any promotional merchandise or promotional products, Instagram can be a great way of sharing images of these. Featuring them regularly can help develop a sense of brand identity.

Follow our Instagram account, just search creativeempo!


Tumblr

augmented-reality-1853592_1920Following Instagram in popularity is Tumblr, which has 550 million active users. First launched in 2007, it doesn’t necessarily work for everyone. Typically businesses within the fashion industry, publishing/broadcast media, or large websites fare best on Tumblr.

While it is predominantly visual, Tumblr has more recently acted as a speakerbox for alternative views and opinions, with it’s extensive, highly-customisable blog offering becoming somewhat of an outlet and gathering place for frustrated groups, or those who often feel that their views are marginalised or wouldn’t be taken seriously in mainstream media.

Tumblr is home to a mixture of artwork, poetry, literature and political voicing, offering a diverse and engaging blogging solution.


Twitter

gears-1236578_1920The age-old favourite of Twitter comes in behind Tumblr, and has 317 million users. In 2015 it was found that 42% of Twitter’s users follow brands, making it an ideal marketing opportunity for businesses. One way of capturing people’s attention is by posting images with your post on Twitter. If you post from Instagram, these images will just show as links. It is better to post the picture direct to Twitter. This will ensure your tweet gets a good amount of space and attention on people’s news feeds. It’s also important to be strategic with your hashtags and follow relevant individuals and businesses. Additionally, it’s crucial to engage with users and respond to any questions or feedback.

Follow our Twitter account, just search @creativeempo!


WeChat

int_photoA growing Chinese social media application is WeChat, developed by the same company as China’s first Social Media platform,’QQ’. First released in 2011, by 2017 it has become one of the largest standalone messaging services globally. Reaching out to businesses and individuals in China can hold great value for a company looking to expand their outreach.

When looking to make an impact on WeChat, it’s important to be innovative and creative in your content but also invest in quality. Whether it’s videos or photos, the better you can make what you post, the more likely it’ll get shared. It’s also important you use the language that is native to those you’re looking to contact and offer plenty of incentives. Developing loyalty programs can help to convert followers into buyers, and ensure they continue to repeat custom over time, recommending friends and family too.

Along with these key platforms, there are many others to consider including Baidu Tieba, Snapchat, Skype, Sina Weibo, Viber, LINE, Pinterest, YY, LinkedIn, BBM, Telegram Messanger, Vkontakte and Kakaotalk. Whichever you choose, keep in mind that your audience is watching – closely. Make sure you plan carefully and only post your best content.


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