Case study: How we’re delivering customer value for the world’s largest make-up brand
When fabulous make-up brand Benefit came to us, they were looking for creative, fun and desirable promotional merchandise to embody their brand ethos which is all about how “make-up doesn’t have to be serious to look good” and that “laughter is the best cosmetic!” Armed with some creative ideas, we began our journey…and boy did we have fun too!
At Creative Emporium, we pride ourselves on developing creative merchandise solutions where new ideas are formed and customer value is delivered. For Benefit, we delivered a range of products that not only embodied their brand creatively, but that helped to expand Benefit’s reach throughout their target audiences , which include young, trendy, fun loving females, who love to pamper themselves and feel glamorous.
What we did:
- Produced a range of exciting promotional items including: Flip flops, Sunglasses, Cocktail set, Beach ball, Suitcases, Handbags, Torches and Umbrellas
- Sourced and printed 12,000 custom-sized and pantone-matched branded t-shirts for Benefit retail counter staff
- Helped Benefit celebrate their Long Service Awards with a range of branded gifts for long-serving team members to choose from
- Using our in-house built CO3 technology, we developed a bespoke online store which allows easy ordering of all branded merchandise
Charlotte Hooper, Account Manager said, “We’re always coming up with new ideas to inspire the brand and engage target consumers. We recently produced a proactive set of ideas for summer products – ranging from promotional BBQ sets, to curling tongs, passport holders and baking sets – all of which are ideal products to appeal to Benefit’s target audience.
The client’s feedback
“From the start of working with Creative Emporium we have continuously been impressed with the passion, creativity and energy they put in to understanding our brand and core values. As a consumer brand in a competitive market, it’s important that we stand out. Our account management team at Creative Emporium is always coming up with new concepts and creative ideas that truly embody the Benefit ethos, which are turned into fantastic merchandise and clothing solutions that both our employees and consumers love too!”
– Director of First Impressions
What is CO3?
If you’re not yet using CO3, it’s our bespoke built online ordering system that removes all the pain, administration, and hidden costs out of ordering branded merchandise and clothing (and any third party products). All CO3 systems are built in-house by our digital experts and are available to all our clients…
Complete Branding Solution
We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.