84% of senior managers believe in-person events are a critical component of their company’s success.
In the digital age, face-to-face events are still essential for global real estate advisers to collaborate successfully with one another, and for clients to form meaningful connections with the business. The best events are ones which leave a lasting impression which is achieved by creating immersive and personalised experiences. Investing in events is a key way for Colliers to invest in its relationships. Quality events - and well thought-out promotional gifts - create enduring value for your attendees. Your attendees will value you in return - and promote your brand.
Did you know?
of people remember a brand better if they received a promotional product
of people will use a promotional item at least once a week
of people will use or just keep a promotional item for a year or longer
Whether you have a conference coming up, a client workshop, a company event or some internal training promotional gifting helps you deliver a memorable event.
Here are 20 enterprising swag ideas for your next event
wow at first sight
1. VR goggles
Interactive experiences are a hot trend, and you can't get much more immersive than this. It's so hot, 88% of event creators planned to use virtual reality (VR) or augmented reality (AR) in 2018.
With our branded VR viewers and your mobile app, your audience can really engage with and experience your brand. After the event, they can pass the goggles on to their children for gaming - with the parents seeing Colliers' brand again and again.
BAGS OF CHARM
Personalisation really helps attendees feel engaged and valued, and helps them value their swag (and Colliers) more. Having different designs of bag available for your swag helps with this goal by enabling attendees to choose their own. Connect the options into your brand or event theme to add in today's sought-after immersive experience.
Personalising your totes can be as easy as providing a simple choice of colour.
Aim for exclusivity to see your bag carried everywhere - perhaps splashing out on artist-designed prints.
Upgrade to a backpack instead of a shopper to increase the chances of your bag being used. Your delegates could take your bag down to the gym or give it to the children for their school bags.
Why not serve your sandwich lunch in branded bags? Create eye-catching, desirable designs to ensure re-use. Personalise the contents to allow visitors to express their personality eg "I'm Sweet", "I'm Savoury", "I'm a mystery"
swag for your bag
Useful gifts are more likely to be kept - 89% of people keep promotional items because they are useful, rather than for the memories or the monetary value.
Here are a few ideas for Colliers' brand to live on and on and on.
PopSockets are one of 2019’s best promotional items. They attach to the back of your phone and pop out for a more secure and comfortable grip. And they get Colliers' name on the one thing that every customer takes everywhere.
No matter how carefully you choose your venue, chances are there isn't a power point right next to the attendee right when they need it. Pop a power bank in their swag bag and they can charge their device with ease.
Because your overnight delegates may well have done! If they don't use it for your event, they will take it with them next time - Colliers refreshing their memories as well as their mouths.
Who doesn't love a candle? Have your attendees keep a little light on for Colliers with this bright spark of a gift.
Nourish your LEADS
Ever battled with cups and saucers, nibbles and shaking hands whilst networking? Give out Colliers 'to go', serving drinks in reusable travel mugs so they stay warm and don't spill.
Single use plastic bottles aren't great for the environment, and they're not great for maximum brand exposure either. However, these no-spill re-usable carry bottles are great!
Any shape can be overlaid with your message or branding to create a memorable break-time experience for your attendees.
Everyone loves sweets or knows someone who does. Give them a little something they love, and your attendees will love Colliers back.
TOOL UP YOUR DELEGATES
People always forget to pack phone chargers - upgrade your lanyards to this charger cable version and be your attendees' hero.
Communicate Colliers' environmental values with a longer lasting pen made from biodegradable sugar cane. As it's made in Europe, the air miles are low too.
Whether you're sharing service updates, industry data, or local property market trends, give attendees enduring access to your expertise on a pre-loaded USB drive.
Impress your guests with more than just pads and pens. Our conferences folders have everything your delegates need, and they come in a range of colours.
Thank your speakers, remind your delegates of their exciting experience, or follow up on leads with a bit more swag. 83% of people buy from companies that have supplied them with promotional products. Here are some ideas which are easy to pop in the post.
These handy screen cleaners adhere to the back of any mobile device and pull off to wipe away smudges. They don't leave a sticky residue, and are washable and reusable.
Nail files are one of the two non-stationery branded items that people keep on their desks. The other is lip salves - but nail files are easier to post.
Everyone loves a cuppa, so send them a tea bag or coffee sachet. As well as your branding you could include an incentive to convert that lead into a customer.
This credit-card sized mobile phone stand fits in a wallet but even supports tablets. It's bound to get used as a travel accessory and draw the attention of nosy seat neighbours.
Get in touch with Ashleigh, your Account Manager, and let her help make it amazing!
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