Creative Emporium innovates in e-commerce with online marketing ordering system
Creative Emporium, one of the UK’s leading branding and promotional merchandise specialists, has revolutionised the ordering and management of branded merchandise and marketing collateral with the development of a bespoke e-commerce system – CO3.
Designed and developed completely in-house by its award winning web team, the system allows for quick and simple call off of stock from anywhere in the world, allowing clients complete control of all procurement activities. Designed with the client and its users in mind, it allows for flexible payments to suit accounting needs, order approval via unique user access and sign off processes, track and trace functionality for deliveries, and an online reporting tool to give clients full access to user data, buying behaviour, orders by geographic region, product sales and more – to enable them to tailor their marketing strategy based on analysis of these trends. With the addition of a multi-lingual service on the site, it allows users to select from five different languages – the system is cleverly set up to read the customer’s IP address and automatically set the website language for them.
Hannah Potts, Creative Emporium’s Marketing Manager and CO3 project lead commented, “We’re always looking to put innovation at the forefront of what we do. CO3 is a prime example of this – we identified a gap in the market and responded to our customer’s needs for a simple and user-friendly system to bring together all of their marketing collateral.
“As many of our blue chip clients are multinational and have subsidiaries and agents worldwide, they often don’t have a marketing presence and timescales are tight – so brand consistency and efficiency are extremely important. CO3 removes all the pain, administration and hidden costs out of ordering branded merchandise and clothing, so it enables our clients, their partners and subsidiaries to manage all of this from one central system – its their virtual marketing manager,” said Potts.
Its global clients are already seeing the benefit, with the system in place across 15 websites in over 30 countries throughout the EMEA region – with the University of Manchester being the most recent.
“We’re delighted to be working with the University of Manchester to supply their promotional merchandise and clothing – for both the university shop and staff requirements” commented Darren Cohen, Managing Director of Creative Emporium.
Nichola Gill the Senior Procurement Officer at the University of Manchester commented, “Having been involved in an extensive public tender process for the provision of our promotional merchandise, one of the things which gave Creative Emporium the edge over the other suppliers was their innovative CO3 system – it makes it so easy for us to manage products and stock , and its so user friendly its perfect for our students to order from directly!”
CO3 has proved a success outside of the education sector too – with consumer brand Nectar and leisure equipment supplier Precor, already using it. “Precor is a long-standing client, and has been using CO3 since 2008. It’s recently been re-designed and updated with new e-commerce functionalities including the ability for the company to add credit to users’ accounts – its users being gym owners around the country,” commented Potts.
With Nectar, it was down to a positive reputation and recommendation, “We were recommended to Nectar from our client Vue, the cinema chain. As our relationship grew, we offered them to a CO3 website to enable their worldwide partners – which include BP, Ford and Hertz – to order directly from the site all of the Nectar branded merchandise to help promote the Nectar loyalty scheme to consumers” continued Potts. “We impressed Nectar so much that they recommended us to their sister brand Nectar Business, for whom we’ve also developed a bespoke CO3 website with the additional benefit of their partners being able to order “dual branded” merchandise with both their logo and the Nectar logo”.
Nectar, the UK’s largest coalition loyalty programme, also worked with the Leeds-based branding firm to promote its multichannel marketing campaign “Cheers for 10 years”, with a host of marketing and partnership activity planned to support its celebrations for its 10th birthday during September 2012. With an aim to thank Nectar’s 18.5 million cardholders for collecting and spending Nectar points, through a variety of above-the-line executions and customer promotions, Creative Emporium was asked to provide all of its “Cheers for 10 years” promotional merchandise and clothing – which included branded balloons, bags, t-shirts, a two metre tall branded banner stand, and a 20″ round by 3″ deep giant celebratory cake with Nectar and Sainsbury’s branding.
For more information on CO3 please call 08707 500057.