How to write an e-book: 12 mistakes you shouldn’t do!
- Choose a topic that you don’t master
Often, we writers are tempted to throw ourselves on a captivating subject, which is fashionable, which is one of the hot topics of the moment or the last period. And this even if in reality we have limited or incomplete knowledge of that matter.
For example, we could decide to write an e-book on how to open a blog or how to make money online. Or we may want to publish an electronic book on how to create a professional website or how to do effective content marketing. But let’s have an examination of conscience: are we really experts on those topics? Isn’t it that we’re diving headlong into a field we know little about?
Deciding to write an e-book on a theme that we do not master implies that, to create a decent quality text, we will have to devote an enormous amount of time to the research and writing phases. Instead, these phases would be greatly reduced if instead, we wrote an e-book on a topic that we know well.
If we decided to be stubborn, the final result would be the publication of an e-book that is not exactly optimal. Because, even if we try to mask it in any way, it will inevitably turn out that we are not gurus of the things we have said!
One question: is it worth writing an e-book to make such a bad impression, completely discrediting us as writers?
- Write an e-book that does not meet the needs of the niche
Your readers belong to a specific niche. And a niche has precise training needs, that is, precise problems to be solved. Writing an e-book means first of all worrying about giving concrete answers to the needs of your readers. It means creating value for your target.
Whenever possible, I would like to support the direct approach to the subject. This means that the writer must put himself in the shoes of his audience and translate the concepts he wants to convey into simple and clear words. Maximum clarity means maximum effectiveness!
In tow of what has been said above, it is useful to remember that writing an e-book also means choosing the communication style most suitable for your audience. Which implies – all the more reason – a thorough knowledge of the niche of the public for which the electronic book that is created is intended.
As you can easily imagine, it is unthinkable to write an e-book without knowing your audience extremely well. In this sense, the writer who published an electronic text without giving sufficient thought to what his recipients are is an author destined to see his digital manuscript fail miserably.
- Start writing without planning your work
A piece of advice to follow without ifs and buts: never throw yourself into writing driven by the sacred fire! It is much better to give yourself an order, to organize your work as a writer.
How can this be done? Read additional hints here, however, a main trick – and one that gives good results – is to write an index of the e-book before anything else. This will not only help us to better understand which topics are included in the electronic text but will also force us to think about which direction to take.
Launching yourself to write an e-book without a careful strategic planning phase is never a wise thing! Because it can make the writer waste a lot of time, and even take it off-topic.
- Write an e-book too full of details
It is a mistake to try to write an e-book that is perfect, listing all the human knowledge on a specific topic. A similar effort would be truly titanic, and destined for certain failure! Firstly, because it is not possible to put every single and minimum detail of discipline into an electronic text. And then because – even if this were possible – the drafting of the e-book would require years of gestation!
The solution to this problem? Listen to me: concentrate on writing an e-book that deals with the main aspects of the subject you want to talk about. In other words, focus on solving the major problems of your audience in that area.
A writer who aims to write an e-book that solves the most common doubts has already done a great job of information!
- Start with the introduction and continue in the order of the chapters
Only an author of an immense skill can afford to write an e-book at once, from beginning to end, sequentially. In fact, it is too difficult to proceed in a straight line, respecting the index ladder to the letter.
It is certainly more comfortable to start writing an e-book from a chapter that particularly intrigues us, just to start off on the right foot, with the right momentum. This is to avoid getting bogged down already at the beginning of the draft.
The introduction, in my opinion, is the last part of the e-book that needs to see the light. Because only at the end will you have the precise picture of the work carried out. At that point, it will be more natural – but also more effective – to put an introduction on paper.