20 promo swag ideas

to Make your next

event sizzle! 

84% of senior managers believe in-person events are a critical component of their organisation's success. 

Face-to-face events are a key part of university life, allowing staff to collaborate successfully with one another, keep up to date in their field, form external networks, and recruit new students.  The best events are ones which leave a lasting impression, achieved by creating immersive and personalised experiences.  Quality events - and well thought-out promotional gifts - create value for your attendees, who will value you in return - and promote the university's brand.

Did you know?


of people remember a brand better if they received a promotional product 


of people will use a promotional item at least once a week


of people will use or just keep a promotional item for a year or longer

Whether you have a conference coming up, a client workshop, a company event or some internal training promotional gifting helps you deliver a memorable event.

Here are 20 creative swag ideas for your next event

wow at first sight

1. VR goggles

Interactive experiences are a hot trend, and you can't get much more immersive than this.  It's so hot, 88% of event creators planned to use virtual reality (VR) or augmented reality (AR) in 2018.

With our branded VR viewers and your mobile app, your audience can really engage with and experience your brand.  After the event, they can pass the goggles on to their children for gaming - with the parents seeing the university's brand again and again.


Personalisation really helps attendees feel engaged and valued, and helps them value their swag (and UoM) more.  Having different designs of bag available for your swag helps with this goal by enabling attendees to choose their own.  Connect the design options into your brand or event theme to achieve today's sought-after immersive experience. 

2. Cotton totes


Personalising your totes can be as easy as providing a simple choice of colour.

Aim for exclusivity to see your bag carried everywhere - perhaps splashing out on artist-designed prints.

3. Backpacks

Upgrade to a backpack instead of a shopper to increase the chances of your bag being used.  Your delegates could take your bag down to the gym or give it to the children for their school bags.

4. Lunch bags

Why not serve your sandwich lunch in branded bags? Create eye-catching, desirable designs to ensure re-use.  Personalise the contents to allow visitors to express their personality eg "I'm Sweet", "I'm Savoury", "I'm a mystery"

Call Heather for anything  you need on 0113 386 5589

swag for your bag

Useful gifts are more likely to be kept - 89% of people keep promotional items because they are useful, rather than for the memories or the monetary value.  

Here are a few ideas for The University of Manchester brand to live on and on and on.

5. Socket to 'em

UoM branded popsocket

PopSockets are one of 2019’s best promotional items.  They attach to the back of your phone and pop out for a more secure and comfortable grip.  And they get the university's name on the one thing that every customer takes everywhere.

6. Powerful gifts

Great value branded power bank for phones

No matter how carefully you choose your venue, chances are there isn't a power point right next to the attendee right when they need it.  Pop a power bank in their swag bag and they can charge their device with ease.

7. Don't forget your toothbrush

Travel toothbrush in University of Manchester's brand colour and logo

Because your overnight delegates may well have done!  If they don't use it for your event, they will take this handy travel set with them next time - UoM refreshing their memories as well as their mouths.

8. Candles

Who doesn't love a candle?  Have your attendees keep a little light on for The University of Manchester with this bright spark of a gift.

Nourish your  LEADS

9. Hot drinks

Keep the environment safe and delegates drinks warm by serving conference drinks in branded reusable travel mugs

Ever battled with cups and saucers, nibbles and  shaking hands whilst networking?  Give out your brand 'to go', serving drinks in reusable travel mugs so they stay warm and don't spill.  

10. Cold drinks

Reusable water bottle in company colours and logo

Single use plastic bottles aren't great for the environment, and they're not great for maximum brand exposure either.  However, these no-spill re-usable carry bottles are great!

11. Cookies they'll accept

Any shape can be overlaid with your message or branding to create a memorable break-time experience for your attendees.

12. Keep 'em sweet

Sweeties tubs with company logo on

Everyone loves sweets or knows someone who does.  Give them a little something they love, and your attendees will love the university back.


13. Supercharged lanyards

People always forget to pack phone chargers - upgrade your lanyards to this charger cable version and be your attendees' hero.

14. Go green in any colour

Communicate UoM's environmental values with a longer lasting pen made from biodegradable sugar cane.   As it's made in Europe, the air miles are low too.

15. Maximise the learning

Brand usb flash drives with your company logo

Whether you're sharing service updates, industry data, or local property market trends, give attendees enduring access to your expertise on a pre-loaded USB drive.  

16. Onesie

Impress your guests with more than just pads and pens.  Our conferences folders have everything your delegates need, and they come in a range of colours.

Follow up

Thank your speakers, remind your delegates of their exciting experience, or follow up on leads with a bit more swag.  83% of people buy from companies that have supplied them with promotional products.  Here are some ideas which are easy to pop in the post.

17. Keep it clean

These handy screen cleaners adhere to the back of any mobile device and pull off to wipe away smudges.  They don't leave a sticky residue, and are washable and reusable.

18. File their nails

Nail files are one of the two non-stationery branded items that people keep on their desks.  The other is lip salves - but nail files are easier to post.

19. Buy them a drink

Everyone loves a cuppa, so send them a tea bag or coffee sachet.  As well as your branding you could include an incentive to convert that lead into a customer.

20. Prop them up

This credit-card sized mobile phone stand fits in a wallet but even supports tablets. It's bound to get used as a travel accessory and draw the attention of nosy seat neighbours.


Get in touch with Heather, your Account Manager, and let her help make it amazing!


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