#WeLovePromo: How promo products can boost your marketing
We’ve put together some awesome promo product ideas to supercharge your marketing campaigns – from branded apparel to tech products and the simple yet effective pen; promotional items can amplify your brand awareness to new heights!
They’re on your desk, in your car, on rucksacks at the gym, in your bedside drawer… and each time a free promotional product is put to use by you, it’s causing an impression about the brand that gave you it, although you’re probably unaware of it at the time. Promo product are an advertisement that keeps on delivering the message long after it’s first received; in some cases people use them in their daily lives for years.
“Today, brands still consider promotional products a significant part of the marketing mix, even when budgets are tight, because promotional products motivate people to take action. Just think: the right incentive might encourage a prospective client to meet with you, try a new product, or visit your exhibition stand,” says our marketing pro Hannah.
But, as Hannah points out, marketers need to be more strategic about how they launch campaigns involving promotional products, making sure they consider the essentials such as budget, target audience and the giving-scenarios (when and where people will receive the promotional product). All of these factors, when carefully considered, help to maximise your campaign’s ROI.
Supercharge your marketing campaigns
Before you start any promo campaign, think about your objectives, as these will determine the type of promo product you choose. If you aim to increase brand awareness, then you’ll want to choose a product that appeals to your target audience functionally, but grabs their attention and motivates them to take action.
Mugs and Pens
Mugs and Pens are two of the most effective promotional products based on their usability factor and great print areas to get your brand messages across.
Consider your target audience
Promotional products must make sense for your target audience. Ask yourself: How do they spend their time – where do they socialise? Where do they work: at a desk, on the move or both? What would be useful or novel to them? What has worked at reaching them in the past?
Wearable technology is the new upcoming trend to hit the digital province – and over 10 million devices were sold in 2014! From wearable headsets, to smart watches, fitness devices and healthcare monitors – there is huge scope to impress your potential customers with a tech device they will love.
TIP: Make promotional products part of a strategic, integrated marketing plan to get measurable results.
What do you want to convey? Is it the value proposition or specific benefits for the target audience? For example, Xerox used a Rubik’s Cube to symbolise putting the pieces of a puzzle together!
Perfect for use at events and exhibitions, roadshows or as promotional gifts to your customers; branded apparel can have a big impact on any type of business, as it’s a giveaway that will get a lot more use. For example: Design a shirt or hat with some flair and customers will be excited to wear the item and spread the word about your company. You can also give shirts and hats to employees for use on the job, provide it for casual wear or give it out at events. Anywhere your apparel goes, the word about the company will spread as well.
Promotional sweets as gifts certainly aren’t a new marketing tactic, but it’s still considered one of the best. If you’ve got a physical shop or office where you welcome your customers and clients, having promotional sweets to give away can be a really nice touch that will make sure your business is remembered for all the right reasons. They’re also super cost effective and work well out of the office too, as a giveaway at exhibitions and tradeshows for example.