Do promotional mugs still work to boost your brand?
Promotional mugs are good products because they are kept longer than any other promotional item and get your brand in front of your target customers every day – at the office on their desks, at home, or on-the-go with a travel mug.
So don’t dismiss branded mugs as being over-used, too safe or boring; they still work and are still one of the most popular promotional items.
We love to receive free gifts, and the more useful the better. There’s nothing more comforting during a long work meeting than taking a swig of hot, steamy tea from your favourite mug. And if a colleague should dare to use your mug for their brews, then they’ll feel your wrath! What if that mug just happened to be a free gift that you’d received when signing up for your new gym membership (which hasn’t been used as much as your mug has)?
Seven reasons why promotional mugs are still effective as promotional gifts
1. They’ve been around a while
One very good reason is they’re tried and tested. If you’re worried about how well your gifts may be received by your customers and you’d like a low-risk, high impact product then promotional mugs are the ideal solution.
2. They’re reliable
People will always appreciate receiving a mug to sip on their tea and coffee throughout the day! It’s important that people receive a gift they genuinely appreciate because they will then associate that positivity with your brand name, which will instil a positive attitude towards your company. The more awareness you build with your existing and potential customers, the more chance you have of them choosing your products and services when they are in purchase mode.
3. They’ve got staying power
The BPMA’s research shows that when it comes to how long a promotional product is kept mugs were reported to be kept longer than any other promotional item. The longer the promotional mug is kept, the more impressions it makes on the recipient and anyone else that sees them using it.
4. They have brand impact
The impact of promo mugs on brand awareness is massive. Over 94% of people in BPMA research remembered the brand or company name after using a promotional mug.
5. They incite action
Promotional mugs can be used in product giveaways branded with a specific call to action to entice or encourage the recipient to do something such as enter a competition, visit a website or get in touch.
6. They can change perception
Can promotional products like mugs actually change people’s buying habits? The BPMA research suggests so; many consumers are willing to switch their brand in order to receive a free promotional gift. So perhaps advertise a “free gift with purchase” and make it a branded mug. You can add greater value by allowing recipients to design their own.
7. You can personalise them for added impact
For an easy life you can make use of mass personalisation with more standard messages eg Accounts Angel or a choice of designs. But you can also have individual names for a low minimum order quantity with a full colour design.
So don’t mug them off!
In whatever way you decide to use promotional mugs for your employee engagement or marketing campaigns, they’re a great way to build awareness and increase sales in the long run.