WHY RELATIONSHIPS MATTER
When it comes to selling your products and services, building trust and relationships is key. We’re taking a look at how promotional merchandise can create conversations and develop relationships with your customers.
Promotional items can become a useful tool in your marketing communications campaigns to help you develop a relationship with your prospects or clients. And one of the top ways a promotional item works is by keeping your brand and company name in front of your clients and prospects.
When it comes to the ‘right’ promotional item, it needs to be something that’s used by your target audience on a regular basis, to keep your brand ‘top of mind’. What other advertising medium does that? None to the effect of promo products, according to research released by the BPMA last year – which showed that promotional merchandise has staying power – with 51% of respondents saying that promotional items have the best ability to get them to take action, in comparison to TV ads (19.4%) and direct mail (8.9%).
As you’re developing your marketing campaigns, keep in mind that promotional products can help open up a dialogue and start a useful conversation with your prospective customers. Why? Because promotional items grab attention. The challenge of course, is finding that item that will have long-term lifetime usage for audience – something they can use on their desks, in their cars, wallets or purse.
At Creative Emporium, we’re always looking for different or fun ideas for our clients; ones that we know it will create a reaction but also be useful (and not just a gimmick). What better way to start or cement a relationship, than with a free gift?
As well as to helping you stay top of mind and start a conversation, a useful promotional item can be kept for weeks, months and even years – giving you long lasting impressions at a very low cost, compared with other advertising methods. And in many cases, it will be seen by others because your recipient is using it – such as a mug, USB, bag or pen – therefore increasing your brand reach as well.
Be honest – we bet you’ve received a bag, work-out towel, pen, USB, coffee mug or other promotional item from a brand, through the post, or at an event, that you’ve kept a long time (and probably are still using now)? As a write, I am using a mini optical mouse with my laptop that I received at an exhibition in 2006. It’s now 2015 – talk about longevity!
So; how will you use promotional items in your next marketing campaign?
Complete Branding Solution
We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.